Sydney Zoo
Photoshop, Illustrator, Substance 3D Stager, Dimension, After Effects, InDesign
#MotionDesign #DigitalDesign #Illustration #SignDesign
My experience working with Sydney Zoo was quite interesting and educational. The workload was quite intense despite only being a month into the new year compared to what I’d had heard it would be like working at design agencies. I had the opportunity to work with major clients outside of Sydney Zoo, such as Marvel and Bluey, which was something I was not expecting. And with Glow right around the corner, I had my hands full with a range of different tasks from designing the maps, to creating 3D mockups for presentations. Other than the fast pace environment, however, the actual work was rather easy.
Having to follow both Sydney Zoo and collaborating brands’ branding guidelines was something I found quite challenging and restricting. At times, the collaborating brands would only allow Sydney Zoo to utilise one specific image in one specific way, anything otherwise would be rejected immediately. I didn’t have to design things from scratch, just use existing templates and assets to create whatever the brief asked of me following strict guidelines of the existing style guide. While this did save time, I felt shorthanded at times, limiting myself to constraints set by someone else, I couldn't be as creative as I wanted. Nevertheless, this was something I would have to come to terms with irregardless of who I worked for. Hence, this experience was valuable, and as I kept experimenting, these limitations became opportunities of their own which I had a lot of fun playing around with!