2023
Personal Branding
InDesign, Photoshop, Illustrator, After Effects, Procreate
#Branding #LogoDesign #MotionDesign
What I love about graphic design is how it gives you the ability and power to tell a story in such a unique and subtle way. All my designs have a story to them, no matter how big or small, they each have their special place within me that helped me grow as a designer.
The Logo
Back in my primary school days, cursive was mandatory, and its unique aesthetic became a big part of my identity, shaping my style and early creative interests. Over time, with more to write in a short amount of time, cursive fell out of favour as schools pushed us toward the standard script. Looking back, this shift was the beginning of dismissal towards creative fields, with paths like Engineering, Science, and Commerce being the only options presented as viable back in my birth country— India.
After moving to Australia, where creativity was always appreciated, I found myself going back to cursive— it was a subtle, personal aesthetic that helped me express my values, culture, and vision as a designer committed to diversity. Now woven into my brand identity, the variable word mark with my personal cursive touch, creates an understated yet meaningful blend of casual and professional tone.
“This variety and diversity of typefaces continues to reflect this generation’s attitudes, values, goals, and missions. Diversity, equality, and inclusion in visual form, Mix-up describes the human experience and life on Earth: wildly complex, diverse, and rich. It often adds visual depth and interest, being active and inclusive. It’s human. It’s biodiversity. It’s alive.”
- Monotype, 2023.
Alterations
To make the logo more uniform, I made slight adjustments in aligning the word mark’s letters. While the optical alignment is preffered for regular text, with only two words- the optics were more defined, making the logo look misaligned, hence, the change.
Hover over the image below for a live and interactive comparison!
Colour Variations
Gutter Space
Colour Palette
Due to the similarity between the theme of my logo with a sans-serif type with a cursive variation, I felt it was the perfect choice to use for this brand. While it may be hard to believe, I stumbled across this typeface AFTER designing my logo! And I’m so glad I did as the previous draft version of the logo seemed just a litttttttle... off.