2022 & 2023
MOO MOO MILK
InDesign, Photoshop, Illustrator, Procreate
#PackagingDesign #ProductDesign #Photography
Brief
For a university brief, Moo Moo Milk was created as a physical prototype for a hypothetical milk brand with a unique and interactive approach to a simple milk product; later expanded into a dairy brand as a personal passion project.Reflection
Designing this product was an interesting and fun hands-on experience, I had to design a product entirely from scratch, this meant printing out and making my very own milk carton.As I struggle with crafts, this was somewhat challenging, however, making smaller-scale prototypes and checking and fixing up any errors and scaling beforehand helped ease the stress and further financial costs.
Synopsis
Consumers are able to collect peel-off stickers of cows the milk has been milked from. These stickers are located at the back of the packaging revealing a QR code once peedled allowing the consumer to be scan and log the collectable on the brand website.This will enter them in a draw for a monthly giveaway where 1 new sticker = 1 entry. If they manage to collect all cows within the month, they are awarded double the amount of entries in the draw and 10% off on one Moo Moo Milk product at their next purchase.